In today’s fast-paced digital world, cybercriminals are getting smarter, and their tactics are becoming harder to spot. One of the latest and most dangerous threats involves using artificial intelligence (AI) to create fake emails, voice messages, and even video calls that look and sound exactly like someone you trust. This could be your boss, a co-worker, or a business partner asking you to transfer money or share sensitive information.

These attacks are so realistic that even the most cautious employees have fallen victim. That’s why cybersecurity professionals strongly recommend a simple but powerful practice called multi-channel verification to protect your business.

What Is Multi-Channel Verification?

Multi-channel verification means confirming a request using a different communication method than the one the request came through. If you get an email asking you to transfer funds, don’t just reply to the email or do what it asks. Instead, pick up the phone and call the person using a number you know is correct. Or, message them on a platform your company regularly uses, like Microsoft Teams or Slack.

Why This Works

AI-generated phishing emails and deepfake scams rely on catching you off guard and making you act quickly. They mimic trusted individuals so well that you might not even question the message. But a quick second check using a different communication channel can reveal that the request is fake.

For example:

• You receive an urgent email from your CEO asking you to wire $20,000 to a vendor. Before doing anything, call the CEO directly or message them on Teams to confirm. Often, you’ll find they never made the request.

Simple Steps to Apply Multi-Channel Verification

1. Pause Before Acting: If you receive a request involving money, sensitive data, or passwords, don’t rush.
2. Use a Different Channel: Call, text, or message the person through a method you know is safe.
3. Only Use Trusted Contact Info: Don’t rely on phone numbers or emails provided in the suspicious message. Use your internal directory or contacts you’ve saved before.

Real Results

Businesses that adopt multi-channel verification have avoided costly scams. A single phone call has saved some companies tens of thousands of dollars. It’s a quick, easy step that can prevent a financial disaster.

AI-powered scams are becoming more common, and they are getting harder to detect. But multi-channel verification is a simple, non-technical solution that can dramatically reduce your risk. Encourage your team to adopt this habit, and you’ll be adding a vital layer of protection to your business.

Want to learn more about securing your business against cyber threats? Contact our team at CRC Data Technologies—we’re here to help keep your company safe.